Advise
An independent read of your systems, risks and options.
Twenty-one years running a business before advising on transformation
A regional P&L before a methodology. The same experience, seen from both sides of the table.
MANAGER & FOUNDER
Thaddée Leblond
carrefourduweb · Hem, France
Independent of vendors · Advise · Design · Equip · Enable
21 years
in operational management
20 branches
under direct responsibility
200 people
in the teams led
€60m
annual revenue managed
12 years
advising on transformation since
Track record
A P&L before a methodology
From 1992 to 2013, regional director of a French B2B distribution network: twenty branches, two hundred employees, sixty million euros in annual revenue. A business of flows, stock, margin and field operations.
Why this matters in a cross-border engagement: when an assessment concludes that an organisation can absorb four initiatives and no more, that figure does not come from a framework. It comes from having carried the cost of the project too many.
Independent practice
Independent since 2014
Twelve years of transformation work: interim management assignments, strategic repositioning, ERP and CRM scoping, organisational change under Agile methods, ISO 9001, 27001 and 26000 certification programmes, funding and investment decisions. Carrefourduweb has operated as an independent advisory practice since 2017, and is referenced under REV3, the Hauts-de-France regional industrial transition programme.
Teaching
What teaching proves
Since 2021, teaching at around ten French higher-education institutions — engineering schools, business schools, and specialist schools in finance and digital — on digital strategy, transformation, information systems, corporate strategy and responsible digital practice.
This is not a side activity. It explains the shape of the deliverables.
A method that is taught has to be explicit. No intuition, no professional instinct: a sequence, criteria, worked cases. That is what you find in every sample deliverable on this site.
A lecture hall grants no deference. Five years of defending each framework in front of people whose job is to ask why is five years of stress-testing.
Nothing outdated can be taught. Artificial intelligence, sustainability reporting, cybersecurity, data governance: programmes are rebuilt every year, which forces reading the texts rather than remembering them.
And one point that matters to you: these institutions renew their lecturers year on year. That is third-party validation, repeated.
Credentials
Certified, dated and verifiable
Executive MBA, HEC Paris (2005-2006)
Qualiopi certification for professional training (2024)
Certified assessor, RS 5487 Agile project management (2025)
Agile coach, ICP-ENT and ICP-CAT (2022)
Referenced under REV3, Hauts-de-France regional transition programme
France Num digital transformation coach
Origin
Born from a field observation
Carrefourduweb was born from a recurring observation: SMEs and mid-sized companies that commit to a transformation meet three distinct obstacles: tools designed for larger organisations, recommendations that stay at a general level, and funding schemes spread across several separate bodies.
Founded in 2017 by Thaddée Leblond, after a career in operational management followed by interim assignments — ERP/CRM projects, organisational transformation, change management, training, public funding — the firm addresses strategy, solution design and funding within a single engagement.
What sets us apart
Independence and commitment
We do not resell vendor licences and receive no commission on the choice of software, integrator or platform. We can, however, design and lead an integration, coordinate specialist partners, and license our own methods and tools. Our recommendations aren't influenced by commercial partnerships with vendors or integrators. Our only interest is that of the company we support.
Based in Hem (Hauts-de-France), Carrefourduweb operates throughout France and progressively across Europe — particularly French subsidiaries of foreign groups, and the qualification of European and national funding routes. We qualify the schemes and prepare the case; the decision belongs to the awarding body.
Our approach
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A way of working
Carrefourduweb helps SMEs and mid-market companies turn a business problem into a working solution. Four levers, depending on what the company needs: advise to decide, design when the market doesn't suffice, equip teams with professional methods, and enable them to run on their own.
Design
The Business Solutions Studio arbitrates between configuring, buying, adapting or building.
Equip
Methods and materials your teams use on their own.
Enable
Qualiopi-certified training tied to your real projects.
Professional honesty
What we don't do
Our scope is clear. We deliberately bound it — to better serve where our value is highest, and to redirect to the right interlocutors when our expertise isn't the right answer.
- We are not a classic development agency. No "turnkey" code without prior strategic framing.
- We do not resell vendor licences or third-party tools. No vendor or integrator commission influences our recommendations. Our network of partners and introducers operates upstream (lead referral) and has no bearing on the objectivity of our advice.
- We don't provide legal or fiscal advice. For tax qualification (CII/CIR), we work with chartered accountants or tax counsels.
- We don't operate in pure staff augmentation mode. Our value is in design and orchestration.
- We don't guarantee ROI figures without framing. Outcome commitments are defined project by project.
Our view of the trade
A transformation is designed, not endured.
"Most transformation projects fail not for lack of resources, but from architectural neglect: neither the tool, nor the process, nor the funding were thought through together from the start. Our trade is to think these three dimensions as one whole."
Scope
Working across Europe
Carrefourduweb is an independent advisory firm established in France and working across Europe. Engagements are remote-first, conducted in English, with direction and closing sessions delivered directly in English.
European legislation is not a single rulebook applied identically everywhere. Scope, thresholds and timing differ between EU Member States, EEA countries and other European markets, and they keep moving. Every engagement therefore carries a dated regulatory reference and verifies each jurisdiction explicitly rather than assuming it. Being outside any single national system is precisely why.
Where an assignment requires national legal, tax, employment or accounting validation, local specialists are engaged. Carrefourduweb does not claim to replace regulated professionals in any country.
In practice
What this means for you
One senior counterpart, from first conversation to closing presentation
No junior consultant discovering your file mid-engagement
Independence from software vendors and integrators
Specialist partners engaged where the assignment requires it
Deliverables you keep and can use without us
The record
See for yourself
The full professional record is public on LinkedIn:
Next step
Book a call
Leave us your work email and briefly describe your situation: we'll come back to frame the need and confirm the terms. No commitment at this stage.