Six service packages depending on your scope — see below. Final scope and price are agreed after scoping.
The problem
The deployment succeeded. The transformation did not.
A programme can be delivered on schedule, within budget and to specification, and still change nothing. Six months after go-live, part of the organisation still works as before, consolidated data quality is worse than before the deployment, and no operational benefit can be demonstrated to the board.
The deployment succeeded. The transformation did not. These are two different projects, and only one of them was managed.
The differentiator
Europe-wide does not mean EU-only
The engagement may cover European Union Member States, EEA countries, the United Kingdom, Switzerland, the Western Balkans and other European markets connected to the operating model. European Union legislation is not treated as a universal rulebook applying identically in every European country. Three levels are used instead of one.
Level 1 — European reference framework, designed once at group level
Responsible technology use, data protection, cybersecurity awareness, accessibility, human oversight, workforce capability, measurable adoption, transparent governance.
Level 2 — National applicability review, determined by the client and its local advisers
Applicable legislation, employment requirements, employee representation and consultation, sector obligations, language needs, data-location constraints, national funding opportunities.
Level 3 — Operational adaptation, by site or business unit
Communications, learning content, deployment timing, local examples, support channels, management routines, escalation arrangements, adoption indicators.
Measuring adoption
Measuring adoption on five levels
Most programmes measure the first level and declare success. The value sits at the fifth.
1Reach — did users receive the information and take part?
2Use — are users actually working in the solution?
3Proficiency — can users perform their priority tasks correctly?
4Behavioural adoption — are the expected processes and data practices followed?
5Business value — is the transformation producing measurable benefit?
The framework
The EUROPE Adoption Framework
Six stages, from expected outcomes to transferred ownership.
EEstablish outcomes and guardrails — clarify why the programme exists and how success will be measured
UUnderstand countries, users and operating reality — map impacted populations, processes, constraints and resistance
RReady governance, leaders and managers — equip sponsors and managers before users are asked to change
OOperationalise pilots, learning and support — test the real workflow with real users before scaling
PProve adoption, proficiency and value — measure what is actually happening, not what was planned
EEmbed ownership and scale — transfer ownership internally and extend to further countries
Governance
Programme decision gates
The programme includes formal gates. Each states what must be true before the next stage begins, and each gives the sponsor an explicit right to pause.
Gate 0 — Strategic legitimacy
The business problem is clear, expected outcomes are defined, the sponsor is identified, the scope is stable.
Gate 1 — Organisational readiness
Impacted populations are identified, country-level risks are understood, managers know their responsibilities, critical skills gaps have been assessed.
Gate 2 — Pilot readiness
Users are selected, processes documented, data available, learning and support prepared.
Gate 3 — Scale readiness
Pilot results are acceptable, defects prioritised, support capacity confirmed.
Sample deliverable
What the deliverable looks like
You receive a structured report, walked through together in a decision session. The previews below show its structure and level of detail.
CoverWhere the engagement sits, and the three European levelsThe EUROPE Adoption FrameworkFive-level adoption measurement and decision gatesCountry activation and regulatory interfaceService packages and what is not included
Representative anonymised sample. The actual deliverable is tailored to your context. Download the full PDF.
Design the complete adoption architecture before pilot or rollout
5 to 8 weeks
€15,900 to €29,900
European Adoption Programme Office
Senior adoption leadership through pilot, rollout and value realisation
4 to 12 months
€4,500 to €9,500 / month
Country Activation Pack
Adapt and activate the programme in one country or business unit
Per country
€4,000 to €8,000 / country
Adoption and Value Review
Assess a deployment not producing the expected use or value
3 to 4 weeks
€5,900 to €10,900
Continuous Adoption Office
Maintain adoption for new releases, new employees, new countries
Recurring
€1,900 to €4,500 / month
Standard scope covers up to four countries and is quoted according to the number of countries, functions, languages and workshops. Large-scale local training, translation, permanent support and technical implementation are quoted separately. Online payment: none — quotation and invoice only.
Continuous Adoption Office — initial term of three months, then monthly renewal. Either party may terminate with one month’s written notice.
European Adoption Programme Office — term defined in the engagement contract. Either party may terminate with three months’ written notice.
Recurring fees may be revised annually, subject to two months’ notice.
Terms of the engagement
What is not included
The engagement designs the adoption architecture and its country adaptations, equips sponsors and managers, measures adoption on five levels and establishes decision gates. It does not configure, develop or integrate the technical solution. It does not replace national legal, employment or data-protection advice. It does not deliver large-scale local training or translation as such. It does not guarantee outcomes that depend on client decisions and resourcing.
FAQ
Questions you're likely to ask
A successful deployment and a successful transformation are two different projects. If part of the organisation still works as before six months later, only the first one was managed.
Yes. Employee-consultation requirements, language needs and sector obligations differ, and can change the deployment sequence. Each country receives an activation pack rather than a translated copy of the group programme.
The engagement designs the adoption architecture and produces operational job aids. Large-scale local training and translation are quoted separately or delivered by specialist providers.
No. It applies to ERP, CRM, data platforms, AI-enabled tools, cybersecurity practice, automation and sustainability reporting — anywhere a technical delivery must become a change in how people work.
On five levels, not one: reach, use, proficiency, behavioural adoption and business value. Most programmes stop at the first and declare victory.
Ownership is transferred internally with a continuity plan. The Continuous Adoption Office is an option if you want recurring support for new releases, new employees and new countries.
Other engagements
Where to go next
Transformation Blueprint Europe
Upstream, when the portfolio is still to be arbitrated: what is designed once for Europe, what is adapted per country, and what is stopped — before adoption is even in question.
When the cause of the shortfall is not yet established: the international 360° review across strategy, operating model, processes, data, systems, people and risk.
Leave us your work email and briefly describe the solution concerned and the gap you are seeing: we'll come back to frame the situation, choose the package and confirm the terms. No commitment at this stage.
One strategic direction. Locally workable adoption. Measurable value.
